Carolyne De Bellefeuille is an Art Director, Production Designer and Scenographer. As an artistic director, she has undertaken projects for Hermes Paris, Samsung, and Reebok, just to name a few. As a production designer, she has worked on feature films and series alongside renowned directors such as Lee Daniels (Precious), Doug Liman (Bourne Identity), and Chloé Robichaud (Borders).
In the fall of 2021, fans were giddily awaiting the unveiling of the music video for Adele's first new song in six years and the lead single for her most recent record "30". Our high hopes for an iconic Adele return were answered by the stirring "Easy on Me" music video, art directed by Carolyne, which had fans seeing déjà vu with some clever throwbacks:
In the video for her "25" single "Hello", Adele enters a home and walks around, shaking off the dust and pulling up curtains. In "Easy on Me" Adele exits the very same house (the clip was shot at the same location), hops in a car, and crisscrosses country roads, leaving behind proverbial and literal baggage. As the song reaches the second chorus, the black-and-white footage transitions to color. She sits in a room painted deep red, surrounded by antique furniture in rich beige tones. The scene recalls the music video for "Rolling in the Deep," Adele's breakout hit from her second album. "Creating the red room, the wall texture, and the custom ceiling wallpaper was the biggest piece of the challenge, " says Carolyne. Well that, and working for the greatest artist ever, she adds. In the end though, she is rightfully proud of what she was able to accomplish in such a brief amount of time.
In "Easy on Me," Carolyne manages to create a world where Adele moves from a dark and dreary existence to one of color, and offers the perfect backdrop for a song about moving out of despair, and toward a more hopeful future.